Marketing
Design thinking
Your audience wants to be heard and understood. Design thinking is a hands-on approach to creative problem-solving that starts with putting yourself in the audience's shoes. From there, we aim to view everything from the user's perspective and empathize with their needs.
With this perspective in mind, we define how our product solves their need, and ideate our strategy. Putting this into action we prototype and then test our touchpoint. In the final stage, we refine and then launch.
This is not a linear process, you may revisit steps as you learn from your actions. The goal is to continually evolve your creative problem-solving to meet your audience’s needs.
strategic approach
Meeting objectives requires this strategic approach to creating your marketing touchpoints.
Creating successful touchpoints can be boiled down to three steps:
- Know what keeps your audience up at night.
- Understand how your brand can solve their needs.
- Draw the connection for them and communicate that message.
I can help elevate your brand through this process by developing branded touchpoints that set you apart from your competitors and truly connect with your audience.
Sampling of project types
Advertisements
- Digital; Printed
Art Direction
- Photography; Video Production
Brand Development
- Logos; Brand Standards
Campaign Development
- Single Media; Multi-Media
Event Promotions
- Save the Dates; Invitation; Advertisements; Digital Ads; Social Media Graphics; Sponsorship Information; Signage; Banners
Format Development
- Catalogs; Manuals; Newsletters; Proposals
Invitations
- Wedding Campaigns; Save the Dates; Invitations; Ceremony Programs; Event Signage;
- Birthday Celebrations
- Celebrations of Life; Invitations; Programs
Newsletters
Point of Sale Materials
Presentations
- Presentation; Handouts; Leave Behinds; Coaching
Sales Materials
Signage
- Interior and Exterior
Trade Show Campaign Materials
- Booth Design; Invitations; Presentations; Promotional Materials
Website Design
Marketing Consultant